Social Media is a fast-growing industry in today’s world. and if you’re not paying attention to platform updates, it’s impossible to keep up and It can affect your overall marketing strategy. it’s time for another set of Facebook updates and a look at what they mean for businesses, marketers, and advertisers.
To help you stay on top of the latest and greatest Facebook updates and changes to its algorithm and ad platform. Group Knots curating the most important Facebook latest updates and trends that you must have to know 2020. Check out 5 Facebook Latest Updates & Trends 2020.
Facebook has announced that due to changes in the moderation process and with staff out of office, there may be delays and errors in ad reviews.
Facebook has created a ban on any ads and commerce listings that seek to capitalize on fears related to the virus.
1. Whatsapp Tab on Facebook:
Basically, the Whatapp tab on Facebook is not the latest update, Facebook launched it a few months ago but most of the marketers and business owners on Facebook don’t know about this feature till now and that’s the only reason we have decided to list this feature on Group Knots.
The WhatsApp Business app was built with the small business owner in mind. With the free-to-download app, businesses can interact with customers easily by using tools to automate and quickly respond to messages.
2. Lead Generation in Messenger:
Lead generation in Messenger presents an opportunity for businesses to connect with customers in a way that’s easy and convenient for both parties.
The automated system is also designed to follow-up by sending reminders to users if they don’t complete the questions.
Businesses can integrate Messenger with their CRM provider in order to capture information provided by customers and identify qualified leads. Then, Pages can manually continue the conversation through Pages Inbox, Pages Manager App, or a third-party live chat provider.
3. Facebook changes to not required campaign budget optimization (CBO) now:
Before sometimes, Facebook changes to require Campaign Budget Optimization (CBO) hence, no marketer can skip this feature but due to the bad experience of marketers saying they often see better results when they can set and control budgets at the ad set level.
So, Facebook decided that It is not mandatory to set CBO, and Advertisers will have the choice to either have budgets managed at the campaign or ad set level.
4. “Moods” for stories frame
Recently Facebook updates new features with Stories camera has a new “Mood” mode, which allows users to create a GIF-centric frame for their Stories.
Users can look up a GIF, select it, and it will be framed with statements like “mood” or “LOL” underneath them.
5. Facebook Allow using a 2D image as a 3D Image
This new Facebook feature is really important for all marketers to take a look and understand the algorithms. Actually, the system is now able to evaluate any image and simulate depth within it. Now Facebook has the ability to convert 2D image as a 3D image.
Now if you see the 2D picture in a 3D view that means pictures aren’t truly 3D, but it does make them more attention-grabbing in the feed and can look higher quality.